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Examining the Influence of Influencer Type on Consumer Purchasing Intention and Online Trust: Exploring the Role of Sponsorship Disclosure in Influencer Marketing Effectiveness Master Thesis
d' Artagnan, Anne-Sophie
February 2024 -
Total-cost-of-ownership in the digital era Master Thesis
van Hengel, Seeger
February 2024 -
Does Nutri-Score Make a Difference? Exploring the Impact on Healthiness and the Moderating Role of Discounting Master Thesis
Bergwerff, Mara
February 2024 -
Consumers’ Willingness-To-Pay a Premium and Purchase Intentions: The Role of Design Freedom When Customizing a Product in the Context of Gift Giving Master Thesis
Towo Fosso, Angie
February 2024 -
What Dreams Are Made Of ? Product Customization of Iconic Luxury Products and the Effect on Purchase Intention Master Thesis
Beißert, Agnes
February 2024 -
The Beat Goes On: Exploring the Impact of Music’s Tempo, Emotions and Song Likeability on Ad Effectiveness Master Thesis
Geels, Gaia
February 2024 -
Influence of sustainable nudges on consumers’ online clothing shopping Master Thesis
Liu, Tommy
February 2024 -
Egoistic and altruistic appeals on donation intention: an online experimental test of a moderated mediation model Master Thesis
Otto, Sharifa
February 2024