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Electronic word-of-mouth on Facebook: to post, to like or to share? why consumers ‘post’, ‘like’ or ‘share’ about products, brands and companies on Facebook Master Thesis
Aar, K.D. van der
September 2012 -
Electronic word-of-mouth on Facebook What influences the credibility of a high risk product-review? Master Thesis
Boreel, A.E.
September 2012 -
Effectiveness of branded content campaigns among children Master Thesis
Choy, S.L.
September 2012 -
There is an app for that! An empirical study of the choice drivers of mobile applications Master Thesis
De Almeida Rotondaro, B.
September 2012 -
The effects of Euro 2012 on the coverage of four major Dutch newspapers A case study analyzing four major Dutch newspapers and their coverage about Euro 2012 host country Poland Master Thesis
Koogje, J.
September 2012 -
The effect of celebrity endorsers on perceived brand personality A research on the effects of using brand personality dimensions for selecting celebrities to endorse a brand Master Thesis
Beerden, B.
September 2012 -
How (if at all) do shame and guilt appeals in product advertising affect the effectiveness of advertisements? Master Thesis
Emil, Z.
September 2012 -
Consumer perceptions of global and local brands in the Dutch consumer market Master Thesis
Wensveen, L.L. van
September 2012