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Paid search advertising: influencing click behavior with ad content the effect of message appeal and the moderating impact of consumers’ sales funnel stage and product category knowledge Master Thesis
Zimmerman, M.
September 2012 -
Talk or walk? An investigation into consumers coping strategies in dissatisfying purchase situations Master Thesis
Schneider, S.
September 2012 -
Product placement in movies Investigating the comedy in a dramatic, adventurous and thrilling world Master Thesis
Boxel, T.F.J. van
September 2012 -
The influence of third-party accreditation on buying behavior Sustainable marketing in the FMGC industry Master Thesis
Navis, P.B.
September 2012 -
Using volume and valance of tweets as indicators of box office revenues for sequel versus non-sequel movies Master Thesis
Dekkers, R.A.S.
September 2012 -
Word of mouth in social networks Electronic word of mouth in Latin America Master Thesis
Iriarte, A.
September 2012 -
Athlete’s perception of sport sponsorship Master Thesis
Lieveld, M.R.
December 2012 -
Who is watching what? Gender differences in sports preferences Master Thesis
Delev, B.
December 2012