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Extending a brand from the service market into the tangible product market Master Thesis
Hotting, B.
March 2013 -
How do consumers differ in their perception of local and global brands? A qualitative study Master Thesis
Collot, D.T.
June 2013 -
Evenement sponsoring gericht op de uitwisseling van expertise Master Thesis
Letema, M.A.
June 2013 -
A yearning for yesterday, in today’s world The use of brand heritage & the moderating effect of nostalgia proneness in advertising contexts Master Thesis
Darkwah, D.A.
June 2013 -
The effects of time restriction and discount level on consumers’ value perception, search and purchase intention A study of Groupon deals Master Thesis
Zhou, S.
June 2013 -
Social value orientation on shame and guilt appeals Emotion appeals in advertising Master Thesis
Jong, C.A.M. de
June 2013 -
Intra-organizational benefits of sponsorship The impact of corporate sports sponsorship activities on employee morale Master Thesis
Vries Araujo, M. de
June 2013 -
Can gamification improve consumer survey response quality? Master Thesis
Jang, K.A.
June 2013