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The success of an ethical brand after an acquirement What makes an ethical brand survive? Master Thesis
Mehdia Shireen Talib
June 2013 -
Impact of product designer profiles on product evaluation and behavioural intentions Master Thesis
Vogelsberger, E.M.
June 2013 -
Product placement a hybrid message? The effectiveness of disclosed paid versus unpaid product placement Master Thesis
Boelen, M.G.G.
June 2013 -
Picture perfect The influence of attributes visualised in a picture and their impact on the consumers’ perception of destination image Master Thesis
Put, M. van der
June 2013 -
Brands as catalysts for new product adoption About the relation between perceived brand innovativeness, brand loyalty, and the new product adoption rate in the consumer electronics market Master Thesis
Cuperus, P.H.
June 2013 -
How certification seals and benefit claims influence the purchase intention for products with high information asymmetry Master Thesis
Teichmann, S.
June 2013 -
Emotions in advice taking Exploring the side of the advisor Master Thesis
Cabré-Verdiell Costabella, N.
July 2013 -
An investigation of the relation between satisfaction and word-of-mouth to unpack the role of the wheel of emotions Master Thesis
Chong, S.Y.
September 2013