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The effect of funder comments on crowdfunding success An experimental and an exploratory study on the effect of comment valence and volume on donation behaviour in crowdfunding Master Thesis
Montesant, R.R.
September 2013 -
The effect of the brand endorsement branding strategy on consumers’ brand perceptions Master Thesis
Cornelis, A.H.
September 2013 -
Turning tradition on its head: what’s the risk of changing a brand’s essence? an analysis of empirical findings related to the role of essence in brand (re)positioning strategies : the case of Coca-Cola Master Thesis
Burghardt, L.
September 2013 -
The influence of logo size on the perception of brand authenticity in the luxury fashion segment Master Thesis
Kramers, M.L.E.
September 2013 -
Informative, entertaining and prompting content as drivers of customer engagement on corporate Facebook fan pages Master Thesis
Dimova, R.T.
September 2013 -
Motivated by the identity of an organization? A quantitative research to the connection between organizational identification and intrinsic motivation Master Thesis
Verheydt, T.R.
September 2013 -
Perspectives from a globally integrated market: do Dutch consumers go global or local? A qualitative approach to global and local brand perceptions Master Thesis
Erdem, M.G.
September 2013 -
When CSR feels right: regulatory fit in brand-cause partnerships About avoidance of the band and approaching of the good : an NGO perspective Master Thesis
Oosting, J.J.
September 2013