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Daily deals and loyalty What leads Groupon customers to be loyal? Master Thesis
Welter, A.J.A.E.
September 2013 -
Secret campaigns Psychological drivers of social transmission Master Thesis
Naydenov, D.I.
September 2013 -
The effect of prominence of product placement on the attitude towards the brand A closer look at music videos Master Thesis
Soewarno, R.
September 2013 -
Hertog or just football? A study toward identification among football supporters Master Thesis
Lamers, S.J.
September 2013 -
Co-branding to revitalize a flagship product An experiment : if you can’t beat them, join them? Master Thesis
Santen, E.J. van
September 2013 -
‘I want what she has!’ The effect of taste leadership in evaluating eWOM credibility of beauty gurus on YouTube Master Thesis
Jappy, P.J.
September 2013 -
Why consumers do not redeem coupons via daily deals websites Master Thesis
Theuns, C.A.
September 2013 -
Which price works best with a certification seal? What is the effect of price on the relation between a certification seal, the product attitude and purchase intention? Master Thesis
Zuidgeest, R.G.A.
September 2013