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Is there such a thing as healthy mayonnaise? The effects of signals on the decision making process of consumers Master Thesis
Taşkin, E.
July 2014 -
Intergeneration ethnic marketing Ethnic identity differences within a minority and their consumer behavior Master Thesis
Dasburg, D.
July 2014 -
An exploratory case study on the motivational factors of Etsy sellers Why are individuals motivated to sell on collaborative consumption platforms such as Etsy? Master Thesis
Vandendael, A.
July 2014 -
How can better targeting through real time bidding bring better results in display advertising? Master Thesis
Smirnova, A.V.
July 2014 -
Sponsorship: a strongly growing marketing activity But what is the role of the underlying dimensions of sponsorship fit? Master Thesis
Bruijn, A. de
July 2014 -
The effect of applied ‘competition’ and ‘status’ game elements on intrinsic motivation Master Thesis
Protosyngelou, C.
July 2014 -
Consumer and risk perceptions in internet shopping Master Thesis
Xia, M.
July 2014 -
Gamifying: the online customer experience A conceptual framework and empirical analysis Master Thesis
Rouwit, K.
July 2014