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Who you see is what you get The role of relationship closeness on a brands’ performance Master Thesis
Steur, M.
July 2014 -
Neutralising shyness in brand relationships Master Thesis
Verbeek, S.L.
July 2014 -
Viral marketing: what drives sharing behavior? Master Thesis
Kasbergen, D.
July 2014 -
Soft factors in foreign direct investment The role of perceptions Master Thesis
Steenkamp, I.R.M.
July 2014 -
Brand essence as a matter of distinctiveness Are distinctive features essential to the brand? Master Thesis
Ridderbeekx, J.M.
July 2014 -
Choice substitution Examining the role of instrumental versus experiential benefits and reactance in influencing the substitutes people choose Master Thesis
Wardak, Z.
July 2014 -
The effect of brand visibility on consumer decision making at the point of purchase Master Thesis
Hasselman, R.A.
July 2014 -
Mobile paid search advertising An analysis of descriptive content ads vs. commercial content ads Master Thesis
Schipani, D.
July 2014