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Love me tender, love me sweet, never let me go: product line extension and brand authenticity the case of Durex Master Thesis
Winterscheidt, M.C.
August 2014 -
The influence of brand post characteristics and brand perception on the drivers of brand post popularity Master Thesis
Kruijff, M. de
August 2014 -
The effects of the number of food items on portion size perception Master Thesis
Hidalgo, I.
August 2014 -
Stimulating complaining behavior by boosting state self-esteem in a public transport sector Master Thesis
Post, B.
August 2014 -
Optimal match between brand personality and tone of voice regarding brand evaluation Master Thesis
Han, Y.
August 2014 -
What makes a brand name ‘good’? The effects of brand name characteristics on product success Master Thesis
Brkić, B.
August 2014 -
Others solve for ‘me’, but not for ‘us’ Understanding the influence of third-party actions on the effectiveness of guilt appeals in advertising Master Thesis
Rahmann, G.
August 2014 -
August 2014