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Address practices in marketing communication Should companies take the address in the direct interaction with customers Master Thesis
Do, T.T.
August 2014 -
Sustainable banking Analyzing customers’ switching intentions toward more sustainable banks Master Thesis
Glosemeyer, S.
August 2014 -
The powerful and the powerless Calorie estimation and susceptibility to health halos Master Thesis
Schill, A.C.
August 2014 -
Surprising the consumer The use of surprise in certification to grab the consumer’s attention Master Thesis
Groen, H.J.C.
August 2014 -
Market the myth Manage meaning Master Thesis
Voorendonk, J.R.
August 2014 -
The moderating role of proactive and reactive compensatory consumption Master Thesis
Soedarso, G.G.
August 2014 -
The commercial effectiveness of shame and guilt appeals in advertising Master Thesis
Filhol, M.H.
August 2014 -
The effect of certification seals and claims on purchase intention Master Thesis
Geurts, E.A.W.
August 2014