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Positive product-to-product contagion What are the effects of positive product attributes on consumer evaluations of daily household purchases? Master Thesis
Chen, S.
August 2014 -
Are customers too lazy to react to service failure? A research about customer inertia in service failure Master Thesis
Zhu, L.
August 2014 -
Females’ influence on males’ grooming consumption behavior Master Thesis
Zhong, Y.Y.
August 2014 -
The importance of personality in explaining organizational identification Master Thesis
Haas, J.L.M. van der
August 2014 -
Ambush marketing: a normalization issue? Explanatory research about the effectiveness of a code of conduct to exclude ambush marketing during sponsored sport events Master Thesis
Doggenaar, K.H.
August 2014 -
Increase Sharing on Social Media What is (p)interesting for companies? Master Thesis
Eng, M.A. van der
August 2014 -
The importance of customer equity drivers on loyalty intention Comparison among Dutch and Indonesian in the Netherlands and Indonesian in Indonesia Master Thesis
Randi Haecal, R.
August 2014 -
Do consumers who suffer from more severe service failures feel more powerless and therefore become less willing to pay for a potentially risky new service? Master Thesis
Luppi, E.
August 2014