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Brand history as marketing tool Master Thesis
Nistelrooij, M.W.H.M. van
June 2015 -
Brand essence: displaying the essence of a brand is there a most suitable technique? Master Thesis
Helmer, M.
June 2015 -
Fostering customer loyalty through rewards Master Thesis
Osté, F.A.B.
July 2015 -
Revitalizing brands and encouraging repurchase decisions after product-harm crises via advertising Master Thesis
Yu, T.
July 2015 -
Streaming vs. owning: how digitalisation affects consumer attitudes towards products Master Thesis
Finne, M.C.V.
July 2015 -
Motives in buying natural cosmetics Master Thesis
Sturm, S.P.
July 2015 -
Signaling unobservable product attributes: the effect of signals on purchase intention Master Thesis
Zuiderwijk, L.C.
July 2015 -
The influence of choice substitution on likeability of similar vs. less similar substitutes, given brand relationship quality Master Thesis
Nap, O.F.
July 2015