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Marketing Management

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  • The effect of signals on perceived quality and purchase intention Master Thesis

    Klerk, S. de

    July 2015
  • Slow down, please!: can flooring in supermarkets turn shoppers into buyers? Master Thesis

    Jansen, E.V.E.

    July 2015
  • How consumers' capacity to exert self-control influences the effectiveness of sales promotion strategies Master Thesis

    Yang, Y.

    July 2015
  • Can a money back guarantee claim substitute certification seals to enhance consumers' trust in online shopping environment? Master Thesis

    Kolop, A.

    July 2015
  • Smartphone users’ preferences: what is the role of personalization and share-ability as mobile application attributes? Master Thesis

    Kaimakis, K.

    July 2015
  • The effect of self-construal and social group on donating behavior Master Thesis

    Smalbil, B.A.

    July 2015
  • When a firm’s CSR feels right: about a brand and cause prevention and promotion focus Master Thesis

    Kamerling, I.C.

    July 2015
  • Social marketing effectiveness in preventing child abuse Master Thesis

    Lelashvili, N.

    July 2015
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