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Certification seals as a marketing tool a study into the impact of the type of a certification seal on consumers’ perception of quality and purchase intention Master Thesis
Matten, P.A.
July 2015 -
Certification bottlenecks are the level of involvement, level of attention and regulatory focus causing the different results of the effectiveness of a certification seal? Master Thesis
Veger, S.B.W.
July 2015 -
How different age groups differ in behavior on social media platforms Master Thesis
Saidy, Y.S.
July 2015 -
Teaching old brands new tricks: can brands emphasising heritage effectively compete in emerging technological markets? Master Thesis
Potdar, R.D.
July 2015 -
Restrictions or freedom? the influence of brand essence on online advertising effectiveness Master Thesis
Sterk, J.
July 2015 -
Candy Crush Saga: let’s p(l)ay! Master Thesis
Manolova, V.A.
July 2015 -
Substitution decisions during stock-outs considering a product's hedonic nature & stock-out announcements Master Thesis
Liolios, T.
July 2015 -
The effect of commercial and philanthropic sponsorships upon types of brand image and the role of sponsor-sponsee fit Master Thesis
Keser, C.M.
July 2015