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The effect of product involvement on creativity while moderated by a reward Master Thesis
Cheng, L.T.
July 2015 -
Certification seals as a marketing tool a study into the impact of the type of a certification seal on consumers’ perception of quality and purchase intention Master Thesis
Matten, P.A.
July 2015 -
Certification bottlenecks are the level of involvement, level of attention and regulatory focus causing the different results of the effectiveness of a certification seal? Master Thesis
Veger, S.B.W.
July 2015 -
The effects of in-store lighting on customers’ behavior in a supermarket Master Thesis
Moraitaki, K.
July 2015 -
The influence of experienced guilt and a fixed versus growth mindset on subsequent self-control Master Thesis
Aal, M. van
July 2015 -
Managing post-crisis communication in the fashion industry how fashion companies can effectively save their reputation from environmental scandals Master Thesis
Poli, C.
July 2015 -
The effects of price promotion framing on consumers’ emotions and buying intentions Master Thesis
Voorthuizen, M.J.C. van
July 2015 -
Behavioural differences between single-loyal and multi-loyal consumers in online brand communities Master Thesis
Loenen, B.W. van
July 2015