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Customers' selection criteria for life insurance in Russia and its implications for marketing strategy Master Thesis
Vershinin, Vladislav
July 2016 -
The Effectiveness of Nostalgic Advertising after a Brand Transgression – Can Nostalgic Advertising Help a Brand to Mitigate the Negative Consequences of a Brand Transgression on Consumers’ Brand Attitude? Master Thesis
Scharowsky, Saskia
July 2016 -
Does disgust drive moral consumerism? A quantitative study on the effect of disgust on consumers’ purchase intentions of Fairtrade products Master Thesis
Rose, Sammy
July 2016 -
Crowdfunding Campaigns’ Presence in Social Media Master Thesis
Staseluna, Margarita
July 2016 -
Consumer perceptions of the effects of goal proximity and goal source on motivation in weight loss goals Master Thesis
Soboleva, Dasha
July 2016 -
A blast from the past The moderating effect of the positive and negative past time perspective on the relationship between nostalgic advertising and ad attitude, brand attitude and purchase intention. Master Thesis
van Kampen, Anouk
July 2016 -
To Purchase, Or Not To Purchase.. A Study on the Effect of Nostalgic Appeals in Luxury Marketing Master Thesis
Knol, Jamie
July 2016 -
The effectiveness of nostalgia in advertising. An appreciation of intertemporal connectedness and its moderating effect on evaluation of nostalgic advertisements Master Thesis
Horn, Clarissa
July 2016