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Which brand features determine how much a brand is liked on social media? Master Thesis
Brard, Myron
July 2016 -
Investigating the Dynamics of Social Media Interactions and Advertising Appeals to gauge consumer perception of the FMCG brand: Blue Band Master Thesis
Bajpai, Bahula
August 2016 -
Your message in my memory: the effect of type of appeal on recall capacity in search engines Master Thesis
Zwanenburg, Monique
August 2016 -
Predicting a successful loan in prosocial lending: the role of partner accreditation and storytelling on Kiva.org Master Thesis
Pocchiari, Martina
August 2016 -
What are the key inducers of links from news producing websites to direct competitors? Master Thesis
Schoovers, Elliott
August 2016 -
Assessing Hyperlink networks of Dutch environmental NGOs Master Thesis
Del Sarto, Elena
August 2016 -
Information Goods - Consumer made information goods - online feedback Master Thesis
Avramov, Nikolay
August 2016 -
Social Media Strategy For Tech Start-Ups: An emperical analysis of brand post engagement on Facebook and Twitter Master Thesis
Kaya, Öznur
August 2016