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Online privacy vs. personalized products The effects of culture, e-commerce participation and online privacy concern on the purchase intention of personalized products online Master Thesis
Rijke, Nina
July 2017 -
Pay now vs. pay later: stability of choices and satisfaction when paying online is nudged Master Thesis
Peters, Giel
July 2017 -
Nudging Online Consumer Behavior: Reducing meat consumption to decrease the industry's impact on health, animal welfare and the environment Master Thesis
Lanz, Camila
July 2017 -
The Effectiveness of Push vs. Pull Advertisement in Social Media - An Investigation of Marketing Methods on the Mobile Social Network Instagram Master Thesis
Lange, Franziska
July 2017 -
What happened to my brand? How brand redeployment strategies after an acquisition influence consumer brand loyalty Master Thesis
Kroft, Tessa
July 2017 -
The Role of Ethics in M&As Master Thesis
Atuma, Linda
July 2017 -
The Impact of Acquirer Characteristics on Consumers: How the Product Portfolio Diversification impacts Consumers’ Attitude towards the Acquired Brand Master Thesis
Brunhuber, Maria
July 2017 -
Perceptions of privacy online by young adult Millennials Master Thesis
Fidlerová, Denisa
July 2017