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Consumer Attitudes towards Foreign Market Entry Modes: China taking over Master Thesis
Reygers, Tatjana
July 2017 -
Investigating the changes in attitudes due to acquisitions of indie brands in the beauty industry: A Qualitative Study On The Impact Of Acquisitions On Consumer Attitudes Master Thesis
Gonesh, Wanisha
July 2017 -
Are digital gifts higher appreciated than material gifts in this digital age? Master Thesis
Muller, Fleur Elise
July 2017 -
Why marketers should use smiling and attractive models Master Thesis
Uhlenbeck, Charelle
July 2017 -
Inspirational Advertising and its Effects on Brand Awareness and Virality Master Thesis
Zeeuw, Michelle
July 2017 -
The influence of social comparison on people’s interest and purchase intention of luxury branded clothing Master Thesis
Veen, Robyn
July 2017 -
Effects of Social Comparison on Conspicuous Consumption in Social Media Master Thesis
Wal, Bram
July 2017 -
The effect of body comparison with Facebook friends on motivations and buying intentions Master Thesis
Bakker, Nousjka
July 2017