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Feature Paradox : When too much of a good thing deters you from buying Master Thesis
Springl, Josef
August 2017 -
The role of self-construal in understanding the effectiveness of nudging interventions in menu engineering practices Master Thesis
Breycheva, Diana
August 2017 -
Investigating the effects of excessive short nutritional claims on functional and hedonic food products How does this influence purchase intention? Master Thesis
Nguyen, Uyen
September 2017 -
Eating away from home An investigation into the eating habits of University students Master Thesis
Papadopoulou, Maria
September 2017 -
Why are people on Etsy? What are the non-economic drivers of motivation for Etsy sellers? Master Thesis
Topali, Faidra
September 2017 -
Examination of the factors that generate the attitude-behavior gap towards organic cosmetics in Germany Master Thesis
Loesing, Theresa
September 2017 -
Consumer-generated versus Marketer-generated Studying the Impact of Instagram Images on Purchase Intention Master Thesis
Neururer, Nepheli
September 2017 -
Willingness to Forward on Instagram An Examination of Traits Differences across Generations Master Thesis
Doñaque, Eva
September 2017