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Online Customer Reviews: The absolute mavens of product and service quality Master Thesis
Kirova, Gaby
July 2019 -
It Can’t Be a Two-Way Street: The consumer’s irrational perception of corporate sustainability initiatives Master Thesis
Vos, Eline
July 2019 -
The relationship between national culture and CSR performance across countries Master Thesis
Balfroid, Erin
July 2019 -
Interface Psychology: The impact of different interfaces on online product recommendations Master Thesis
Bortolussi, Francesco
July 2019 -
Where will consumers shop? First, understand why and what - The influence of consumers’ motivation and product involvement on the choice for a shopping channel Master Thesis
Good Lima Couto, Nathália
July 2019 -
Pleasure vs health. Examining the effectiveness of using a dual advertising appeal for healthy food products in a social media context Master Thesis
de Mooij, Lizette
July 2019 -
How does influencer marketing on Instagram shape consumption choices or behavior from the perspective of consumers themselves? A qualitative study on consumers and their encounters with influencer marketing practices Master Thesis
Misra, Yashendra
July 2019 -
Status dilution within loyalty programs: The effect of status dilution on elite members Master Thesis
Atkins, Mia
July 2019