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Marketing Management

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  • Improving charitable giving and fostering donor’s commitment through rewards Master Thesis

    Dimitrova, Aleksandra

    July 2019
  • Identifiability in charitable appeals: Research into the identifiability of the victim and villain on donation behavior Master Thesis

    van den Heuvel, Elmi

    July 2019
  • Can the face of evil do good? Examining the identifiable villain effect on charitable behaviour Master Thesis

    Foody, William

    July 2019
  • Got a membership card? My generosity depends on it. The moderating effect of self-construal on the relationship between perceived social group status of a charitable cause (in- vs. out-group) and donation behavior Master Thesis

    Schop, Laura

    July 2019
  • The role of emotions in cause-related marketing - How facial emotion portrayals affect different aspects of campaign effectiveness Master Thesis

    Hansmann, Dana

    July 2019
  • International Brands’ involvement in controversial social issues Master Thesis

    Karalazou, Ilektra

    July 2019
  • A study of perspective taking in charitable advertising Master Thesis

    van Driel, Marc

    July 2019
  • Irresponsibly social: Perceived risk of texting while driving following different communication methods Master Thesis

    Anghel, Andreea

    July 2019
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