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Mirror on the wall...who is the smartest of them all? The influence of smart retail technologies on the customer in-store experience and purchase intention Master Thesis
Georgieva, Adriana
July 2020 -
Determinants of consumers’ intentions to purchase digital formats of videogames Master Thesis
Ko, Devina
July 2020 -
The influence of marketing cues and personality on online impulse buying on fashion retail websites Master Thesis
Vogel, Nathalie
July 2020 -
Consumers’ Acceptance of Voice Shopping Technology: An Analysis of Explaining Factors and the Role of Product Types for an Emerging Sales Channel Master Thesis
Zandbergen, Malte
July 2020 -
Is digital killing the luxury? Master Thesis
Sonica, Ramyasri
July 2020 -
Socially Engaging Brands: The challenges of communicating CSR through social media. Master Thesis
Blonk, Parel
July 2020 -
Quantifying the risk-benefit trade-off of Sharing Personal Data at a GDPR compliant Online Marketplace. The case of a laptop. Master Thesis
van Leeuwen, Kim
July 2020 -
I Share, You Like: The relevance of peer feedback on social media for customized products for the self-monitoring individual Master Thesis
Böckers, Lena
July 2020