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The Art and Science of making Persuasive Creative Advertisements Master Thesis
Roberts, William
July 2020 -
Green default or environmental information, the way ahead to increase sustainable online shipping choices Master Thesis
van Will, Maartje
July 2020 -
Improving Pro-Environmental Communication: The moderating effect of Message Tangibility and Source Credibility on Collectively Framed Messages Master Thesis
Macrelli, Martina
July 2020 -
Encouraging people to adopt pro-environmental behaviour: The effect of positive and negative descriptive norms on pro-environmental behaviour Master Thesis
van Drie, Nadja
July 2020 -
High Risk, High Reward: The Influence of Risk Display in Ads on Purchase Intent and Ad Liking Master Thesis
Lofnes, Simon
July 2020 -
The Age Of Color Blindness: The Effect Of Ethnic Marketing In The Luxury Cosmetic Market Master Thesis
Nguyen, Thu
July 2020 -
Moderating Risk Preferences in Lotteries Using Emotion Regulation Master Thesis
Heeren, Rosanne
July 2020 -
Too perfect to be true - Photoshopped ads in the beauty industry Master Thesis
Krohs, Ina
July 2020