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Selective Processing of eWOM (electronic Word-of-Mouth) Information Cues: How Processing differs for Search and Experience Goods with varying Price levels Master Thesis
Lützen, Hanna
July 2020 -
Less is more; The effect of decision complexity and time pressure on choice deferral Master Thesis
Vos, Aniek
July 2020 -
Nudging healthy food choices in an online shopping environment: Context effects, anchoring and information mode Master Thesis
Serra Bagudanch, Pau
July 2020 -
Interfaces and Engagement: The effect of using touch vs. non-touch interfaces on user engagement and purchase behavior Master Thesis
Vuijk, Fabiënne
July 2020 -
An investigation of website complexity and consumers’ online behaviours Master Thesis
Makunza, Stéphanie
July 2020 -
Perceived benefits and risks of online grocery shopping: The moderating effect of the household life cycle Master Thesis
Buijsman, Anniko
July 2020 -
The influence of goal congruence on online advertising and the advertising effectiveness Master Thesis
Singh, Sukhpreet
July 2020 -
Studying the robustness of brand awareness with social proof, in a high involvement setting. Master Thesis
de Kerros, Mayeul
July 2020