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Enhancing Digital Employee Advocacy: a study on how warmth and competence within corporate social media posts influence digital employee advocacy Master Thesis
van Mourik, Anne
July 2021 -
Offering Reduced-Sugar Food Swaps to Decrease Consumers’ Sugar Consumption Which Healthy Food Swap Framing Works Best? Master Thesis
Benk, Clara
July 2021 -
Battling adblocking reasons through affective and informative pop-ups. Master Thesis
Debrliev, Ariton
July 2021 -
Say What?! Nudging Older Consumers Towards Hearing Aid Adoption Master Thesis
Peterse, Tessa
July 2021 -
Bye Buy! Nudging towards access-based fashion consumption Master Thesis
Mossel, Mar
July 2021 -
Anthropomorphizing virtual assistants: Is it beneficial for the consumers & brands? Master Thesis
Francine Carmelita Firdaus Hamelberg, Francine
July 2021 -
Recommending healthier substitutes within the check-out stage: does it influence customers' intention to switch? Master Thesis
van der Voorn, Melissa
July 2021 -
Does a Happy Ending Sell? The Effects of Type of Appeal and Emotional Responses on Advertising Effectiveness and the Moderating Role of Incidental Emotion Master Thesis
van der Vleuten, Elles
July 2021