-
Diversity and inclusion in marketing: trend or necessity? Analyzing the effect of inclusive marketing on consumers’ perceptions. Master Thesis
Huizer, Anouk
July 2022 -
Can products be pretty just because you say so? The effect of marketing copy on consumers’ aesthetic perception. Master Thesis
Negulescu, Andrei
July 2022 -
The moderating role of the valence of appeals in the effect of the use of rational vs. emotional appeals on the effectiveness of sportswear brands’ advertisements Master Thesis
Kamińska, Aleksandra
July 2022 -
How can emotions pride & guilt in green advertisements, activate food waste reduction behaviour? Master Thesis
Huls, Manon
July 2022 -
The Enigma Behind Sustainable Luxury Advertising: To what extent do different emotions increase purchase intentions when advertising for sustainable luxury products? Master Thesis
Jajoo, Divya
July 2022 -
The importance of emotions in advertising. The optimal balance of emotions and rational arguments in commercial communications. Master Thesis
Pereira Carrilho, Leonor
July 2022 -
Effectiveness of emotional versus rational appeals in advertising for different product and personality types Master Thesis
Pasieka, Tetiana
July 2022 -
The effect of humor type on ad effectiveness across genders Master Thesis
van Dasselaar, Roos
July 2022