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The Effect of Risk Framing and Governmental Authority on the Price-perceived Risk Relationship of the Cryptocurrency Bitcoin Master Thesis
Tsakonis, Antaeus
July 2022 -
Understanding the digital channel: The impact of online shopping convenience on BNPL usage among Dutch consumers. Master Thesis
Han, Robin
July 2022 -
The Role of Creativity in Marketing: Can brands increase Purchase Intentions through nourishing Creativity? Master Thesis
van Rossen, Sten
July 2022 -
What is the role of uncertainty avoidance and need for uniqueness on the influence of ad personalization on ad attitude? Master Thesis
Vu, Anh
July 2022 -
The Persuasive Appeals that Succeed in Crowdfunding Master Thesis
Bădescu, Remus
July 2022 -
The role of psychological factors in shaping prosocial behaviours, perceptions and preferences for donation types Master Thesis
Matar, Rim
July 2022 -
The last cents do make a difference Master Thesis
Linck, Sabine
July 2022 -
Once Upon A Time I Felt In Control Of What Was Mine - A study on the effects of customization on the value of digital goods through perceived control Master Thesis
Dragone, Alessia
July 2022