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The Interaction of Sustainability with The Price Premium Model Master Thesis
Klop, Timothy
August 2022 -
Are we forgetting our native languages in global marketing? Standardization vs. localization in the Netherlands Master Thesis
Plomp, Anne
August 2022 -
Exploring the attitudes – behaviour gap and how evaluative conditioning influences it in the sustainable fashion industry Master Thesis
Tanji, Meryem
August 2022 -
It’s a Wrap! How shared personalized versus customized content influence the signal receivers’ sharing intention Master Thesis
Civaner, Ceren
August 2022 -
Are we telling people what they need to know? Exploring Message Framing of Consumption Risks to Promote Behavioural Intention Master Thesis
Lucas, Floor
September 2022 -
When more is more: The effect of mixed appeals on donation behavior in charity advertising Master Thesis
Kok, Mariska
September 2022 -
To own or not to own - that is the question. How willingness to purchase is influenced by consumption mode, product presentation, and personal motivations. Master Thesis
van Holten Charria, Lucca
September 2022 -
Sustainable Fashion Marketing: The Impact of Instagram Advertisements on Young Costumers’ Attitudes and Purchase Intention Towards Downcycled and Upcycled Fashion Master Thesis
Soffiati, Fabiola
September 2022