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The Impact of Diverse-size Models on Mass Fashion Brands’ Advertising Effectiveness in Bulgaria and the Netherlands Master Thesis
Ovcharova, Maria
July 2023 -
The impact of pre- and post-advertisement on online review ratings Master Thesis
Hagendijk, Stefan
July 2023 -
An investigation into the effect of review presentation format on purchase intentions: Examining the moderating role of number of reviews Master Thesis
Perjan, Radu
July 2023 -
Visualizing Persuasion: Unraveling the Impact of Word Clouds on Consumer Persuasion and Purchase Willingness in Hotel Review Master Thesis
He, Qiyue
July 2023 -
Increasing Healthy Eating Behavior: Effectiveness of Risk Message Framing on Personal Risk Perception and Risk Mitigation Master Thesis
Struijk, Joey
July 2023 -
Does the (Dutch) devil wear Prada? A study on the impact of counterfeits on purchase intentions towards luxury fashion products in the Netherlands Master Thesis
Janse, Lotte
July 2023 -
knock, knock! who is there?: The effect of Humor on Purchase Intention in Risk Communication Master Thesis
Dasara, Flavia
July 2023 -
Green Charitable Self-Presentation on Social Media: An Experimental Study on the Effective Design of Green Donation Certificates Master Thesis
Lerchen, Anna
July 2023