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Sharing the Ride: Examining the Impact of Sharing Types on Customer Satisfaction in Ride-Sharing Services, Unveiling the Role of Contamination Concerns and Social Identity Master Thesis
Hafkamp, Youp
February 2024 -
Working Together to Alleviate Poverty: International Civil Servants’ Perceptions of Cross-Sector Partnerships in the Latin American and Caribbean Base of the Pyramid Master Thesis
Bouroncle, Linnea
February 2024 -
To humanize or not to humanize? The effect of humanizing an AI recommender and its perceived competence for recommending skincare products for utilitarian and hedonic consumption Master Thesis
Verwijs, Esther
March 2024 -
A study regarding users’ privacy attitudes on online platforms, and the role of perceived risk and benefit Master Thesis
van den Berg, Tieneke Anna
March 2024 -
Planned Out: The Effect of Hedonic vs. Utilitarian Consumption Goals on Purchase Intentions in Planner Customisation Master Thesis
Beysen, Monique
March 2024 -
Sharing is caring? Your app versus your vehicle: Investigating the impact of access- versus ownership-based consumption on perceived value in sustainable urban mobility Master Thesis
van Odijk, Fay
March 2024 -
Towards healthier shopping habits: the Dual Message Strategy and its role in the food industry: A quantitative approach Master Thesis
Markiewicz-Al Saeedi, Nadia
March 2024 -
The effect of brand familiarity on the relationship between social interaction and purchase intention on TikTok live stream shopping platform: a social commerce study Master Thesis
Mei, Jingwan
March 2024