-
Brands vs. brands? A study on the differences between local and global brands Master Thesis
Segers, P.P.
December 2012 -
Ethnicity and conspicuous consumption An experimental investigation Master Thesis
Mekaiel, S.L.J.
December 2012 -
The battle between the old and the new A comparative analysis of the effectiveness of traditional and social media as well as traditional and electronic retail channels in the product launch context Master Thesis
Kaesemann, L.
December 2012 -
Budgeting makes you spend more How diminishing pain of paying can increase spending Master Thesis
Tilburg, N.S. van
December 2012 -
Advertising to Dutch bilinguals The effectiveness of the English language used in different product advertisements Master Thesis
Scheepers, A.H.J.M.
December 2012 -
Cultural identity and advertising response An examination of the bicultural consumer Master Thesis
Hachioui, N. el
December 2012 -
Beyond the ‘like’ Development of an instrument to measure the perceived quality and intention of continued use of Facebook pages from three car brands Master Thesis
Steekelenburg, B. van
December 2012 -
Familiarity breeds liking 2.0 The effect of designer familiarity on product liking Master Thesis
Woloszczak, M.C.
December 2012