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What are the underlying perceptions of Dutch consumers when they are choosing between a global and local brand? Master Thesis
Hoogeveen, M.C.H.
September 2013 -
Children’s consumption choices An explanatory study on how marketing communications can motivate children to make healthier consumption choices Master Thesis
Hoefs, N.G.M.
September 2013 -
Attractiveness influencing purchase preference Conspicuous consumption Master Thesis
Vriends, K.C.M.
September 2013 -
Happiness is a virtue Assessing the effects of compensatory consumption on happiness Master Thesis
Gunadi, M.P.
September 2013 -
Sending the right signal to the customer The effect of certification seals and benefit claims on purchase intention Master Thesis
Volnistova, A.
September 2013 -
The place of origin as the be all and end all of consumer products? How the country of origin serves as a quality indicator alongside certification seals and benefit claims Master Thesis
Kowalewski, K.S.
September 2013 -
Certification seals: do they work? The influences of certification seals, price and claims on products Master Thesis
Wessels, R.
September 2013 -
What are the influences of certification seals, price and private labeling on the perceived product quality and how will these influence the consumers’ purchase intention? Master Thesis
Hermans, R.
September 2013