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The fit between attributes pictured in promotional leaflets and the perceptions of tourists and tourism managers The case of the Flemish outdoors Master Thesis
Looij, M.
September 2013 -
When is a brand authentic? A method to find and measure the drivers of brand authenticity Master Thesis
Venè, M.
September 2013 -
The influence of cultural cues on self-categorization in the Hindoestani-Surinamese-Dutch community Master Thesis
Marapin, V.S.
September 2013 -
Needing versus wanting The effect on consumer price awareness Master Thesis
Kruif, A. de
September 2013 -
What is the relative effectiveness of cues of corporate social responsibility, in influencing purchase intention, for global versus local companies? An exploration of the coffee market Master Thesis
Gaag, A.V. van der
September 2013 -
What is the perceived sustainable image and identity of IKEA Netherlands and what factors are of influence? Master Thesis
Kausar
September 2013 -
Visualization in marketing The effects of package transparency on perceived quality of fresh produce Master Thesis
Abdoulina, P.R.
September 2013 -
Brands with societal purposes A comparison of consumer responses between developed and emerging markets Master Thesis
Vacari, A.
September 2013