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December 2013
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An exploration of the Westland horticulture cluster: a practice-oriented network interaction perspective aimed at collective, authentic image projection practice-oriented research for the Westland horticulture cluster Master Thesis
Hanemaaijer, A.A.
December 2013 -
Brand authenticity The real, the original, the old, but mostly the unknown Master Thesis
Dijk, E. van
December 2013 -
The effects of engaging compensatory consumption on individuals’ cognitive resources Threat-specific versus threat-nonspecific distraction compensatory consumption Master Thesis
Gospodinova, I.E.
December 2013 -
‘To tweet or not to tweet’ How brand-on-brand interaction via Twitter affects consumer attitude Master Thesis
Eliëns, R.P.C.
December 2013 -
Means losing a brand name also losing the brand? A study of the importance of a brand’s essence and distinctive features Master Thesis
Schie, N. van
December 2013 -
The influence of branding on price recall Does branding and quality influences the attention given to pricing information of fast-moving consumer goods? Master Thesis
Kortlever, S.
December 2013 -
Leveraging sponsoring relationships in corporate advertisements Investigating the effect of the type of sponsored entity : a case study on Delta Lloyd’s sponsoring relationships with water sports Master Thesis
Keijzer, N.M.F.
December 2013