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Positive shame stuck between shame and pride? Positive shame consumer experiences Master Thesis
Benterbusch, K.
July 2014 -
Mobile paid search advertising An analysis of descriptive content ads vs. commercial content ads Master Thesis
Schipani, D.
July 2014 -
The influence of marketing on consumer behaviour of Greeks aged 45 years old and over through social media Master Thesis
Katsampidis, G.
July 2014 -
All in for your heart Cause-related marketing with application to Adidas Master Thesis
Hrkal, J.
July 2014 -
An insider’s perspective: a multilevel analysis on corporate brand re-positioning Philips Innovation & you Master Thesis
Leeflang, L.J.
July 2014 -
The effects of masculine and feminine brand name characteristics of gender typed product categories on product success Sex, sound and symbolism Master Thesis
Adrichem, M.P.J. van
July 2014 -
Framing the message A quantitative study on the effectiveness of framing in cause related marketing Master Thesis
Meyer, G.I.C.
July 2014 -
Certification seals The effects of using a number of certification seals on the consumers’ purchase intention Master Thesis
Swinkels, E.R.J.M.
July 2014