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Evolution of individual preferences for music genres Master Thesis
Bacher, F.
August 2014 -
Fashion experienced through apps Influence of branded mobile apps on customer engagement Master Thesis
Lasota, K.M.
August 2014 -
Optimal match between brand personality and tone of voice regarding brand evaluation Master Thesis
Han, Y.
August 2014 -
Stimulating complaining behavior by boosting state self-esteem in a public transport sector Master Thesis
Post, B.
August 2014 -
What makes a brand name ‘good’? The effects of brand name characteristics on product success Master Thesis
Brkić, B.
August 2014 -
How can companies that claim to behave in a sustainable way convince possibly sceptical consumers to buy their products? Master Thesis
Hes, B.R.
August 2014 -
Gamification Developing a gamified system Master Thesis
Wurm, V.
August 2014 -
The powerful and the powerless Calorie estimation and susceptibility to health halos Master Thesis
Schill, A.C.
August 2014