-
The moderating role of proactive and reactive compensatory consumption Master Thesis
Soedarso, G.G.
August 2014 -
The commercial effectiveness of shame and guilt appeals in advertising Master Thesis
Filhol, M.H.
August 2014 -
The effect of certification seals and claims on purchase intention Master Thesis
Geurts, E.A.W.
August 2014 -
‘Go sustainable, stay fashionable’ Communicating a change in positioning towards sustainable business in an authentic way Master Thesis
Zang, L.I.
August 2014 -
The managerial relevance of altering walking speed A field experiment Master Thesis
Boon, S.J.
August 2014 -
Emotion appeals on cigarette packages: which graphic warning labels are most effective? fear vs. guilt appeals and gain vs. loss frames Master Thesis
Kloosterman, J.M.
August 2014 -
The importance of customer equity drivers on loyalty intention Comparison among Dutch and Indonesian in the Netherlands and Indonesian in Indonesia Master Thesis
Randi Haecal, R.
August 2014 -
Increase Sharing on Social Media What is (p)interesting for companies? Master Thesis
Eng, M.A. van der
August 2014