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Ambush marketing: a normalization issue? Explanatory research about the effectiveness of a code of conduct to exclude ambush marketing during sponsored sport events Master Thesis
Doggenaar, K.H.
August 2014 -
What are your employees promoting? Managing consistency in marketing communications through alignment of organisational identity and core company values Master Thesis
Veselinova, G.P.
September 2014 -
Are there gender-specific differences in restoring a lack of power by choosing luxury products for women in business and for men in the mating context? Master Thesis
Bekele, D.
September 2014 -
Classification of brand related comments on YouTube Master Thesis
Noussa, I.I.
September 2014 -
The effectiveness of substitutes Master Thesis
Heimes, A.
September 2014 -
Do simple pleasures benefit Mediated moderation effect of simple pleasures on cognitive performance Master Thesis
Korochina, D.A.
September 2014 -
What influences social coupon consumers’ willingness to pay the full non-discounted price on a future purchase Master Thesis
Lit, Y.
September 2014 -
Effect of shame and guilt appeals in green advertising for different product categories Master Thesis
Hortensius, S.C.
September 2014