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Overcoming "pilot purgatory" in the adoption of IoT-connected products Master Thesis
Gilles, Clara
February 2025 -
Frontiers of modern market research: simulating product perception using LLMs Master Thesis
Abrams, Nick
February 2025 -
Charging Ahead or Holding Back? The Contingent Value of Clean Technology for Firm Performance and the Moderating Role of Institutional Support Master Thesis
Bräutigam, Anna
February 2025 -
How fast can you eat, how smart can you choose? Nutri-Score's impact on ready-to-eat meals Master Thesis
Bruijn, Carlijn
February 2025 -
Reimagining returns: The synergy between consumer behaviour and AI‐based insights in online fashion Master Thesis
Ciurea, Adrian
February 2025 -
Playing Russian roulette: if drug shortages mean your next pill could be fake Master Thesis
de Boer, Tim
February 2025 -
From reality to virtuality: the role of distance in shaping VR concert adoption Master Thesis
Gomez, Valentina
February 2025 -
Scaling Markets by Hidden Champions: A Qualitative Study of the Internationalization Process of Germany’s Family-Owned Leading Niche Companies Master Thesis
Böhler, Antonia
February 2025