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Innovation vs Heritage: How Augmented Reality Flips the Luxury World by Impacting Luxury Brand Associations Master Thesis
Cheng, Wei-Hsin
February 2023 -
Are Females Better Business Leaders During War? Master Thesis
Veldmaat, Sanne
February 2023 -
Waste of Money or Smart Investment?: The Effectiveness of Litigation as an Anti-Counterfeiting Strategy Master Thesis
Saint-Ives Sardiñas, Carlos
February 2023 -
The Impact of Mobile Augmented Reality Advertising Experiences on Consumer Responses Master Thesis
Casari, Erika
February 2023 -
What Lowers the Threshold to Volunteer? A Research on Volunteer Recruitment Advertisements Master Thesis
Walraven, Bregje
February 2023 -
The Impact of CVC Presence in Syndication on Venture Post-IPO Performance Master Thesis
De Fina, Francesca
February 2023 -
Mission Impossible? The Diffusion of MNCs’ Frugal Innovations in the Healthcare Sector of Developing Countries Master Thesis
Hussell, Luke
February 2023 -
Augmented Reality as a Stimulator for Post-Purchase Attitudinal Brand Loyalty Master Thesis
Stomphorst, Wouter
February 2023