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The use of Instagram’s influencer vs. brand posts - with embedded purchasing link - in affecting consumers’ purchase intent Master Thesis
Rovers, Juju
July 2019 -
The effect of ad transparency, personalization and content sensitivity on consumer response Master Thesis
Vriend, Elsemieke
July 2019 -
The New World of Work: How online freelance platforms affect organisations in the Netherlands Master Thesis
Versloot, Anneloes
July 2019 -
Car Sharing Providers: Customer transport modal shift and economic sustainability of car sharing services Master Thesis
Scholpp, Lena
July 2019 -
The influence of consumer decision journey on online consumer behavior Master Thesis
van Gilst, Davey
July 2019 -
Measuring marketing effectiveness in a non-contractual setting: Uplift modeling using propensity score matching Master Thesis
Batubara, Daniel
July 2019 -
Factors driving mobility as a service development in public private partnerships Master Thesis
Vreeburg, Joost
July 2019 -
Prevent and preserve: The profiling of employees in compliance with information security policies Master Thesis
van Pinxten, Kristel
July 2019