New product launch decision modeling within the pharmaceutical industry

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Keywords	New product launch, Time to Market, Pharmaceutical industry, New product launch planning, Mixed integer programming
Thesis Advisor	Kuik, Roelof, Feng, Y.
Persistent URL	hdl.handle.net/2105/35864
Series	Supply Chain Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wilton, Yorick. (2016). New product launch decision modeling within the pharmaceutical industry. In Supply Chain Management.http://hdl.handle.net/2105/35864

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