Cross-cultural application of emotional appeals in marketing sustainability

Additional Metadata
Keywords	Emotion, appeal, advertising, cross-cultural, self-construal, sustainability, green
Thesis Advisor	Genevsky, Alex, Paolacci, G.
Persistent URL	hdl.handle.net/2105/54218
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dao, Bich. (2020, July 23). Cross-cultural application of emotional appeals in marketing sustainability. Marketing Management. Retrieved from http://hdl.handle.net/2105/54218

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