Influencer Marketing on Instagram: The effects of integrating different influencer types and disclosing sponsorship on brand evaluation

Additional Metadata
Keywords	influencer marketing, sponsorship disclosure, source credibility, eWOM
Thesis Advisor	Tuk, M.A., Brodin, A.K.
Persistent URL	hdl.handle.net/2105/54264
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hodgson, Nicole. (2020, July 23). Influencer Marketing on Instagram: The effects of integrating different influencer types and disclosing sponsorship on brand evaluation. Marketing Management. Retrieved from http://hdl.handle.net/2105/54264

Publication