Does positive eWOM create unrealistic expectations?

Additional Metadata
Keywords	eWOM, Expectations, Disconfirmation, Brand Attitude, Watch Intention
Thesis Advisor	Tuk, M.A., Brodin, A.K.
Persistent URL	hdl.handle.net/2105/54265
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Kaam, Josefien. (2020, July 23). Does positive eWOM create unrealistic expectations?. Marketing Management. Retrieved from http://hdl.handle.net/2105/54265

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