How Company Interaction within the Process of eWOM Influences the Brand Attitudes and Purchase Intentions of Potential Customers

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Keywords	eWOM, Company's interaction, online service recovery, purchase intention, brand attitude, online review management
Thesis Advisor	Tuk, M.A., van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/54266
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Semedo, Alycia. (2020, July 23). How Company Interaction within the Process of eWOM Influences the Brand Attitudes and Purchase Intentions of Potential Customers. Marketing Management. Retrieved from http://hdl.handle.net/2105/54266

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