2020-07-23
The effect of argument quality and the homophily theory on purchase intention
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , | |
| Tuk, M.A., Martinovici, A. | |
| hdl.handle.net/2105/54269 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Brunings, Boudewijn. (2020, July 23). The effect of argument quality and the homophily theory on purchase intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/54269 |
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