What is the optimal centralized pricing model for the event agency category within Heineken

Additional Metadata
Keywords	Below-the-line marketing, Events, Pricing model, procurement, marketing service
Thesis Advisor	Berends, Kees, Wynstra, Finn
Persistent URL	hdl.handle.net/2105/54802
Series	Supply Chain Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hu, Chenzhi. (2020). What is the optimal centralized pricing model for the event agency category within Heineken. In Supply Chain Management.http://hdl.handle.net/2105/54802

Publication